Screentime

Netflix’s Ad Tier Hits 1 Million Users. Is That Good or Bad?

After a slow start, the streaming service’s advertising tier is gathering momentum.

Jeremi Gorman, president of worldwide advertising for Netflix Inc., during the South by Southwest (SXSW) festival in Austin, Texas, US, on Tuesday, March 14, 2023. Throngs of musicians hoping for a big break, tech leaders, filmmakers and celebrities will descend upon the conference and multiple festivals that take place over 10 days, highlighting technology, film, culture and music.Photographer: Jordan Vonderhaar/Bloomberg

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March 19, 2023 at 6:00 PM EDT

Good afternoon from Los Angeles. It’s good to be home and I hope your March Madness bracket is doing better than mine. (At least my favorite team is still alive; go Bruins!)

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