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Netflix Spain Lost 1 Million Users Last Quarter, Kantar Says
- Decline linked to Netflix’s crackdown on password sharing
- Netflix says dip is temporary, before users get own accounts
Netflix Inc. lost more than one million users in Spain in the first three months of 2023 according to market research group Kantar, a sign that the streaming giant’s crackdown on password-sharing could face pushback.
In early February, Netflix introduced a €5.99 ($6.57) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing. The move was linked to a fall in users of more than a million, two thirds of whom were using someone else’s password, according to Kantar’s research, which is based on surveys of household streaming habits.