Apple Store Workers in Kentucky Announce Organizing Campaign

Workers at an Apple store in Louisville, Ky., are forming a union—and may even have enough support to win an election, according to the group’s leader.

The store, located at the Oxmoor Center mall, is the fourth US location to publicly announce a union drive. In an exclusive interview with Bloomberg Law, Jay Hedgspeth, the 20-year-old retail specialist behind the effort, said workers are motivated to unionize by pandemic burnout, low pay relative to Apple’s profits, and an increasingly metrics-driven culture that has left employees feeling disconnected from their work.

“Everything that happens in an Apple Store is metrics driven ...